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Team

Kevin Nix

President/CEO & Co-Founder


Path to Loyalty: Siebel, SkyData, SAP, Causata

Loyalty Creds: CRM, Digital Marketing, Mobility, Predictive Analytics, Cloud Apps

Personal Loyalty Memberships: 70+ I’m a glutton for punishment - they should all be better!

Loyalty Epiphany: Loyalty is hard to find. Trust is easy to lose. Actions speak louder than words.

Sports Team Loyalties: SF Giants, Oakland A’s, SF 49ers, San Jose Earthquakes

Loyalty to Cause: American Cancer Society, K9s for Warriors

Pet Loyalty: Duma, our Savannah cat. She’s as loyal as they come. She runs to the door to see me every night I come home from work.

Peter Lim

Chief Technology Officer & Co-Founder


Path to Loyalty: Oracle, Siebel, SkyData, SAP

Loyalty Creds: RDBMS, Financials, CRM, Mobile

Personal Loyalty Memberships: Costco, Amazon Prime, United MileagePlus, Safeway, and a long list of great brands.

Loyalty Epiphany: Loyal Customers = Great Companies

Sports Team Loyalties: Pittsburgh Steelers and SF Giants

Loyalty to Cause: Non-profit schools

Pet Loyalty: Mei, our loyal Havanese puppy

Bruce Cleveland

General Partner, InterWest Partners


Path to Loyalty: Oracle, Apple, Siebel

Loyalty Creds: Siebel Loyalty, CRM, Analytics, Mobile, Marketo

Personal Loyalty Memberships: A lot (e.g. Starbucks, et al)....most terrible

Loyalty Epiphany: Loyalty is next gen CRM...what CRM should have always been

Sports Team Loyalties: SF Giants, SF 49ers, Manchester United

Loyalty to Cause: Wounded Warriors

Pet Loyalty: Bailey, Cooper and Baci

Steve Mankoff

General Partner, TDF Ventures


Path to Loyalty: Oracle, Island Graphics, Siebel

Loyalty Creds: CRM, Analytics, Mobility, Cloud Apps, Big Data

Personal Loyalty Memberships: Anywhere that has a program and I’m a regular repeat customer (25+)

Loyalty Epiphany: Loyalty is built or quickly lost at every point of customer interaction.

Sports Team Loyalties: SF Giants, Philadephia Phillies, Philadelphia Eagles

Loyalty to Cause: Greenlight Fund, Second Harvest Food Bank, Non-profit Education

Narina Sippy

Chief Marketing Officer


Path to Loyalty: Weber Shandwick, SAP, Siebel, Causata

Loyalty Creds: ERP, CRM, GRC, Analytics, Customer Experience (CxM)

Personal Loyalty Memberships: More than 30

Loyalty Epiphany: Loyalty programs are the start, not the end. By injecting loyalty intelligence into every customer interaction, you can make each communication meaningful

Sports Team Loyalties: Boston Red Sox & New England Patriots and for the times Boston fails their fans ... SF Giants & SF 49ers

Loyalty to Cause: Best Friends Animal Society

Pet Loyalty: Gracie, the Princess Cat

Jon Siegal

VP/GM


Path to Loyalty: IBM, Siebel Systems, Fan Appz

Loyalty Creds: In addition to helping grow CRM software company Siebel Systems, as founder of Fan Appz, I built and provided digital marketing solutions to leading global brands such as the NBA, MLB, NFL, FOX TV, ESPN, NBCU, Disney, Sony Entertainment and more.

Personal Loyalty Memberships: One of my favorite loyalty programs is “Stubs” from AMC Theaters. I’m an avid movie goer and the Stubs program is easy to understand and definitely motivates customer loyalty.

Loyalty Epiphany: Customer loyalty is built through great customer experiences.

Sports Team Loyalties: Raiders, Dodgers, Lakers, UCLA Bruins, Kings, Galaxy and most importantly, Team USA!!!!

Loyalty to Cause: Reinventing K-12 education.

Pet Loyalty: Lexi and Olive, the always entertaining Dachsund crew.

Mario Invernizzi

VP/GM EMEA


Path to Loyalty: Sybase, DataSynapse, TIBCO

Loyalty Creds: Analytics, Loyalty solutions, CRM, CMS, Campaign Management, Cloud apps and SaaS

Personal Loyalty Memberships: Dedicated wall of 40+ but most frequently used include: Freccia Alata Sky Team, Star Alliances, Executive Club, KLM, Miles&More, MilesBonus, You&Eni, Nectar, Decathlon, MediaMarket, SPG

Loyalty Epiphany: Loyalty is the act of binding yourself intellectually AND emotionally to a course of action. Synonyms are allegiance, dedication, inscription, consignment, trueness, commitment, committal, fealty. Be sure your Loyalty program inspires all these sentiments!

Sports Team Loyalties: my Climbing Gym http://www.rockspot.it/ for which we are building a loyalty program

Loyalty to Cause: Mission Bambini

Pet Loyalty: NONE, but I love other people’s pets a lot

Darius Ner

VP of Sales, Americas


Path to Loyalty: AdRem Software, Comarch Inc.

Loyalty Creds: SaaS, CRM, Business Intelligence, Loyalty management systems

Personal Loyalty Memberships: American Airlines AAdvantage, Lufthansa Miles&More, jetBlue TrueBlue, Marriott Rewards, IHG, Carlson Club and about 25 others

Loyalty Epiphany: Loyalty is the driving force behind building long-lasting & mutually beneficial relationships with consumers. While consumer satisfaction is important, consumer’s satisfaction is not a synonym for loyalty. Actually, there’s a big difference between the two of them.

Sports Team Loyalties: Chicago Blackhawks

Loyalty to Cause: Khan Academy, Alzheimer’s Association

Hans Kedefors

VP Engineering


Path to Loyalty: Swedish Technical Attaché Office, Metaphor Computer Systems, Siebel Systems, Oracle, SkyData Systems, SAP

Loyalty Creds: Decision Support / Analytics, CRM, Mobile

Personal Loyalty Memberships: United, Amazon, Safeway, Starbucks ...

Loyalty Epiphany: True loyalty is earned

Sports Team Loyalties: Örebro SK

Pet Loyalty: Charley, our Havanese dog, the *most* loyal of all!

Manoj Das

VP Products


Path to Loyalty: Siebel, Oracle

Loyalty Creds: CRM, Business Process Management, Business Rules, Analytics

Personal Loyalty Memberships: REI and 16 more

Loyalty Epiphany: Loyalty is not part of the customer funnel, it is the engine that drives it

Loyalty to Cause: Smile Train, Basic Education, UC Berkeley

Wes Barkwill

Director of Customer Success


Path to Loyalty: Siebel, Oracle, Appirio

Loyalty Creds: CRM, Sales Productivity, and Enterprise Collaboration

Personal Loyalty Memberships: A ton - the ones I use most are Safeway, Amazon Prime, CVS, and Southwest

Loyalty Epiphany: Loyalty is like respect, you earn it

Sports Team Loyalties: Bay Area sports fan - Giants, Niners, As, Warriors, and Sharks.

Loyalty to Cause: Environment

Pet Loyalty: Freeway and Mister Grey

Any other loyalty comments you’d like to add: Friends and Family first.

Sebastien Cereze

Director Consumer Engagement Practice, EMEA


Path to Loyalty: Unica, Teradata, Tibco.

Loyalty Creds: Marketing Automation, Analytics, Customer Experience, Digital Marketing

Personal Loyalty Memberships: Starbucks, Amazon, Fnac, Flying Blue, ClubAccorHotels, Marriott Rewards

Loyalty Epiphany: Loyalty should be seen by every company as a key strategy to reach success.

Sports Team Loyalties: New England Patriots

Loyalty to Cause: Action Against Hunger

Pet Loyalty: Baobei, Handsome

Alina Pyzowski

Director of Consumer Engagement Practice, Americas


Path to Loyalty: Best Buy, Comarch Inc.

Loyalty Creds: Loyalty Management Systems, CRM, Campaign Management, Business Intelligence, Gamification, IoT

Personal Loyalty Memberships: United Mileage Plus, Sephora Beauty Insider, American Express Membership Rewards, Nordstrom Rewards, REI Membership, Plenti, Walgreens Balance Rewards, Amazon Prime, etc.

Loyalty Epiphany: True loyalty is a lifetime pursuit and should be continuously nurtured.

Sports Team Loyalties: Chicago Blackhawks

Loyalty to Cause: NPR, Kiva, One Tail at a Time, Frontline

Ray Mason

Sr. Sales Manager


Path to Loyalty: PCM Inc., Act-On Software, Comarch S.A

Loyalty Creds: CRM, Analytics, Marketing Automation, Business Intelligence, OSS/BSS

Personal Loyalty Memberships: More than 10

Loyalty Epiphany: Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

Sports Team Loyalties: Indiana Hoosiers, Chicago White Sox, Chicago Bears, Chicago Blackhawks, Chicago Bulls

Loyalty to Cause: Cholangiocarcinoma & MDS Foundations,NonProfit Education

Pet Loyalty: My two German Shepherds, Bane & Diezel

Veronique Crevieux

Business Development Executive EMEA


Path to Loyalty: (Novell/SUSE Linux, VMware/Spring Source), TIBCO Engage -> Stellar Loyalty!

Loyalty Creds: Salesforce, Open Source CRMs, TIBCO Spotfire

Personal Loyalty Memberships: member of several Loyalty Programs, mainly Transportation, Beauty & Wellness, Pet Supplies, Electronics

Loyalty Epiphany: The purpose of a business is to create a customer who creates customers… and nothing is so contagious as enthusiasm!

Sports Team Loyalties: soccer teams -- Olympique de Marseille & SC Bastia (Corsican team)

Loyalty to Cause: Human Rights, Wildlife Protection, Animal Welfare, Education

Pet Loyalty: Home is where my (3) cats are…

Paul Abrams

Director of Engineering


Path to Loyalty: Success Factors, HiringTools.com, Monster.com, IronPort Systems (Cisco), Marketo

Loyalty Creds: Marketing Automation, Analytics, Segmentation, Marketo UI, products users love

Personal Loyalty Memberships: REI, OpenTable, Amazon Prime, United MileagePlus

Loyalty Epiphany: Respect is earned : Honesty is appreciated : Trust is gained : Loyalty is returned

Sports Team Loyalties: whatever teams my kids are currently on

Loyalty to Cause: school PTA

Pet Loyalty: looking for a dog

Yogesh Kuntawar

Sr. Software Development Director


Path to Loyalty: Oracle

Personal Loyalty Memberships: Petron Value Card, Jollibee Happy Plus, Starbucks, SM Advantage

Loyalty Epiphany: Loyalty program is very important for customer retention and engagement.

Sports Team Loyalties: Cricket, American Football , Soccer

Jofell "Jopes" Gallardo

Sr. Software Engineer


Path to Loyalty: Pusit.com, Friendster Inc. PH, Xackup / Insync, Vibal Publishing Inc., Qryo Pte Ltd., Jump Digital Inc.

Loyalty Creds: iOS / Android Platforms, Ruby on Rails, PHP, Node.js, Enterprise Java, DevOps

Personal Loyalty Memberships: Starbucks, SM Advantage, St. Francis Square, Yellow Cab

Loyalty Epiphany: It is hard to acquire new customers, but it is harder to retain them once you get them. There’s way more effort exerted for a casual customer to become a regular customer. Let alone the customer being transformed into a patron and an evangelist.

Sports Team Loyalties: Gilas Pilipinas

Pet Loyalty: Avou (ret.), Avie, Peachy, Chester (all Shih Szu’s)

Marvin Marcelo

Lead Engineer


Path to Loyalty: OrchidSuites, Inc., Ubertor, PayrollHero, HelloMedia, Ltd.

Loyalty Creds: Ruby, Ruby on Rails, AWS, OpenSource, PHP, GTD

Personal Loyalty Memberships: Starbucks

Loyalty Epiphany: Open Foundation

Hannah Erika Sun

Android Engineer


Path to Loyalty: Samsung Corporation

Loyalty Creds: Android Development

Personal Loyalty Memberships: BDO Rewards, Family Mart, Starbucks

Loyalty Epiphany: Love is absolute loyalty. People fade, looks fade, but loyalty never fades. - Sylvester Stallone

Loyalty to Cause: Sunday School Programs

Pet Loyalty: Sweepy

Marc Lambert Agas

Sr. Software Engineer


Path to Loyalty: Friendster Philippines Inc.

Loyalty Creds: Ruby on Rails, JavaScript

Personal Loyalty Memberships: Guess, Mercury Suki Card, SM Advantage, Starbucks

Loyalty Epiphany: True loyalty includes positive actions to preserve precious relationships

Sports Team Loyalties: San Miguel Beer, San Antonio Spurs

Loyalty to Cause: JW.ORG

Pet Loyalty: Raka

MJ Alvarez

Staff Engineer


Path to Loyalty: Ivertise, Friendster, Sakura Sky

Loyalty Creds: Social Network Services, RDBMS, NoSQL, Cloud Computing

Personal Loyalty Memberships: More than 5

Loyalty Epiphany: I can appreciate any coffee, or buy my groceries from any store. There are lots to choose from, but I always end up where I get extra.

Sports Team Loyalties: UP Maroons, Gilas Pilipinas, San Antonio Spurs, The Hart Foundation

Loyalty to Cause: UNICEF, WorldVision, Open Heart Foundation, WWF

Pet Loyalty: My ragdolls Sassy, Keiko, and Sushi

Gino Paulo Oblena

Sr. Software Engineer


Path to Loyalty: Fujitsu Philippines Inc., Friendster Inc.

Loyalty Creds: Java, PHP, Ruby on Rails

Personal Loyalty Memberships: greater than 5, SM Advantage

Leilani "Lei" Montas

Sr. Software Engineer


Path to Loyalty: Pointwest Technologies Corporation

Loyalty Creds: Mobile

Loyalty Epiphany: "Loyalty does not demand proof of loyalty." - Valkyrie

Pet Loyalty: Kamo and Zeus

Andro Caleb T. Salinas

Lead Engineer


Path to Loyalty: H.O.P.E. CA, Solegy LLC, Friendster PH, Shipserv

Loyalty Creds: Ruby, Linux, AWS, PSR

Personal Loyalty Memberships: Starbucks, Petron

Loyalty Epiphany: Loyalty is like a server that needs tuning.

Sports Team Loyalties: Chicago Bulls, Alaska Aces

Loyalty to Cause: Open Source Software, Save the Trees!

Pet Loyalty: Piki (Golden Retriever)

Ronald Allan J. Silang

Sr. Software Engineer


Path to Loyalty: Vibal Foundation Inc., Qryo Pte Ltd., Infoshift Inc., DOST - Project NOAH

Loyalty Creds: Ruby on Rails, Python

Personal Loyalty Memberships: SM Advantage, Shopwise Loyalty, Petron Rewards and Benefits

Loyalty Epiphany: The money value of the loyalty points compared to the amount you actually spend is small. It is good to have a special day to achieve more points. For example in Shopwise, for every first Wednesday of the month, the points acquired is multiplied by 10.

Sports Team Loyalties: San Antonio Spurs, Gilas Pilipinas, UP Fighting Maroons, UAAP ang Shakey’s V-League Womens Teams

Pet Loyalty: Toshi - Boy Chow-chow(ret.), Mochi - Girl Chow-chow

Kat Padilla

Sr. Software Engineer


Path to Loyalty: Chikka Philippines, Inc. -> Sakura Sky Media PH

Loyalty Creds: PHP (Yii, WP), Python (Flask), Ruby (Ruby on Rails)

Personal Loyalty Memberships: Starbucks

Loyalty Epiphany: Respect is earned. Honesty is appreciated. Trust is gained. Loyalty is returned.

Sports Team Loyalties: Los Angeles Lakers

John Vincent Tabisula

QA Engineer


Path to Loyalty: SGS Gulf Limited, Isometric Design Services Inc., Cosmino AG

Loyalty Creds: Selenium IDE, Cucumber Reports, MSDN coded-UI

Personal Loyalty Memberships: More than 5

Loyalty Epiphany: You can buy a hand to do work, but you can’t buy a heart where loyalty and dignity live

Sports Team Loyalties: Cleveland Cavaliers, Purefoods Hotshots, Gilas Pilipinas, NU Pep Squad

Loyalty to Cause: AmCham Foundation, Virlanie Foundation

Vince Intal

Sr. Software Engineer


Path to Loyalty: Nokia Networks, Samsung Electronics

Loyalty Creds: Embedded Software, Android, Arduino, Internet of Things

Personal Loyalty Memberships: Starbucks, SM Department Store

Loyalty Epiphany: "Anyone can sell product by dropping their prices, but it does not breed loyalty." -- Simon Sinek

Michael Nera

Software Engineer


Path to Loyalty: Clinit-IT, Friendster

Loyalty Creds: Ruby, Ruby on Rails, Sinatra, E-commerce, Social Network and Gaming Platform

Personal Loyalty Memberships: SM Advantage, Pizza Hut, Shakeys

Loyalty Epiphany: “Without loyalty, families are broken and friendships are empty.”

Erik Jonas "EJ" Santos

Manager


Path to Loyalty: Azeus Philippines, Friendster Inc., SakuraSky Philippines

Loyalty Creds: Ruby, Ruby on Rails, AWS

Personal Loyalty Memberships: More than 5

Loyalty Epiphany: Loyalty must go hand-in-hand with freedom

Sports Team Loyalties: UST Tigers, Gilas Pilipinas, The Bushwhackers

Pet Loyalty: The noisy bunch: Honey, Doggie, Milo, Rush

Adolf Magat

Manager


Path to Loyalty: Navitaire, Lawson PSSC, Netsuite Inc.

Loyalty Creds: QTP, Javascript, Mercury Quality Center, Fitnesse

Personal Loyalty Memberships: SM Advantage, Petron Value Card, Wilcon

Loyalty Epiphany: Blood makes you related, loyalty makes you family.

Sports Team Loyalties: Miami Heat, Mapua Cardinals

Loyalty to Cause: UNICEF

Pet Loyalty: George & Marky

Michelle S. Ratuiste

QA Engineer


Path to Loyalty: Lifedata System Inc. - Quality Assurance Lead, Acquire Asia Pacific (Ring Central) - Sr. Mobile QA, St. Luke's Medical Center - Sr. Software Quality Analyst

Loyalty Creds: Selenium, QTP, Test Complete, Microsoft Team Foundation Server, Adobe

Personal Loyalty Memberships: SM Advantage, Mercury Drug

Loyalty Epiphany: Happy wife, Happy life.

Sports Team Loyalties: Ateneo Blue Eagle Basketball and Volleyball

Loyalty to Cause: Tahanan para salahat

Pet Loyalty: Lemon

John Joseph Aquado

Sr. Software Engineer


Path to Loyalty: Infrasoft, Forecasting and Planning Technologies, Inc., Pointwest Technologies Incorporated

Loyalty Creds: PHP, .NET, Android, iOS

Personal Loyalty Memberships: Project NOAH, NSCoder PH, Starbucks

Loyalty Epiphany: Loyalty is a great partnership encouraging both parties to do better.

Sports Team Loyalties: Chicago Bulls, Gilas Pilipinas, Team Secret

Timothy Jon Madriaga

Software Engineer


Path to Loyalty: SLMC IMD, Jump Digital Inc.

Loyalty Creds: PHP (WP, Joomla, E-Commerce)

Personal Loyalty Memberships: Global Pinoy Center, Starbucks, SM Advantage

Loyalty Epiphany: You don't earn loyalty in a day. You earn loyalty day-by-day.

Sports Team Loyalties: UC Jaguars, Gilas Pilipinas, Lakers

Pet Loyalty: Spot

"JL" John Louis A. Perez I

Software Engineer


Path to Loyalty: Pointwest, Stratpoint

Loyalty Creds: Android Development

Personal Loyalty Memberships: I use the SM advantage card a lot

Loyalty Epiphany: Stand with anybody that stands right, stand with him while he is right and part with him when he goes wrong. - Abraham Lincoln

Sports Team Loyalties: Gilas Pilipinas

Pet Loyalty: I like cats

Alexandra Dayrit

Software Engineer


Path to Loyalty: AFL Network Services, UST Global, Samsung Electronics Philippines

Loyalty Creds: Andriod

Personal Loyalty Memberships: Starbucks, SM Department Store

Loyalty Epiphany: Loyalty means nothing unless it has at its heart the absolute principle of self-sacrifice. - Abraham Lincoln

Alexir Moreno

Customer Success


Path to Loyalty: Friendster Inc, Shore Solutions Inc.

Loyalty Creds: CRM, Analytics

Personal Loyalty Memberships: Starbucks, Mercury Drug, SM Advantage

Loyalty Epiphany: Loyalty denotes advocacy and commitment.

Sports Team Loyalty: Gilas Pilipinas

Loyalty to Cause: Tahanan ni Maria Home for the Aged

Edward Samson

Java Person


Path to Loyalty: Datapax, Novare Technologies, PCM, eWise

Loyalty Creds: Java, Build Automation, Concurrency, Security, Cryptography

Personal Loyalty Memberships: 7-Eleven, Starbucks

Loyalty Epiphany: The strength of a family, like the strength of an army, is in its loyalty to each other.

Loyalty to Cause: Thirty Million Words