Collect Data at Scale. Get Instant Insights. Configure and Deploy Instantly.
Designed to address the most demanding consumer requirements, the Stellar Cloud Platform is built on a modern cloud-based big data architecture. It can consume millions of digital signals in real time and create a true single view of the customer that powers unparalleled analytics, insights, and intelligence. It deploys the most advanced metadata and content management technology to create an incredibly fast method of building and deploying new applications. It is built and operated for worldwide use across languages, locales, regions and networks.
The heart of our platform is a real-time consumer interaction profile combining demographic and digital signals to predict consumer behavior. The consumer profile runs on Apache Hadoop, leveraging technologies including HBase, Phoenix, Spark, Storm, Kafka. Apache Hadoop’s cloud-scale big data infrastructure and clustering technology delivers unlimited scalability and consistently low response times.
Metadata authored in the web-based Stellar Marketing Console drives all aspects of the program definition, structure, and mechanics. Complementing the metadata is a powerful business rules engine with built-in domain specific semantics to define earn, redemption, expiration, tiering and triggered action rules. The Stellar Cloud Platform enables marketers to rapidly author program content, such as offers, surveys, games, and rewards, and deploy instantaneously. All program content is managed consistently in terms of content presentation, eligibility, date effectivity, publication, and archival. Learn once and apply everywhere!
Ready-to-use loyalty dashboards, segmentation, and intelligence empower marketers to analyze consumer profiles, preferences, and behavior and use the insight to target campaigns and personalize messages and offers. Unlike traditional platforms, analytic insights run in real-time against the most current transactional data, without the need for ETL (extract-transform-load) processes or a separate data warehouse.
The Stellar Cloud Platform delivers consistent, targeted content to consumers across mobile, web, email, push, and social channels. Each consumer’s content is targeted based on their demographics, preferences, location, and activity history. Stellar Loyalty’s mobile-first and mobile-best design integrates social networks, payment and offers with location-aware services to create exceptional and relevant experiences. Brands may use either Stellar’s native Apple iOS, Google Android, and Web apps or corresponding SDKs to quickly create engaging consumer experiences across devices.
The Stellar Cloud Platform is designed for worldwide use–across languages, locales, and regions. Stellar has built-in support for multi-lingual emails and content, timezone conversion, multiple currencies, and store rollup. And, the Stellar Cloud Platform complies with SOC 2 Type 2 and EU General Data Protection Regulations (GDPR) today.
The Stellar Cloud Platform’s integration architecture consists of a comprehensive set of secure REST and batch APIs that expose every major module for consumption and data interchange. Supported integration scenarios include:
- POS Integration
- CRM Integration
- DMP Integration
- Member Identity Integration
- Communication Channels Integration
- Business Process Integration
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