Build Direct 1:1 Relationships With All Your Consumers

Consumer goods and media companies know it’s imperative to connect directly with their end customers. With a rich customer database, modern loyalty and engagement platform, robust analytics and segmentation capabilities, brands can effectively learn about their consumers, build 1:1 relationships, and deliver meaningful and motivating offers and content. Stellar Consumer Goods enables consumer goods & media companies to design unique programs that incorporate engagement and game tactics, surveys and social challenges, sweepstakes, refer-a-friend campaigns and receipt-scanning to track and reward purchases.

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Marketing, Engagement and Rewards in A Single B2C Suite

Stellar Campaigns

Execute campaigns to drive new purchases, reactivate consumers, and deliver birthday and holiday rewards. Send highly targeted messages via mobile push notifications, SMS, and richly formatted emails.

Stellar Surveys

Conduct quick and effective voice-of-the-customer polls to validate product concepts, or to progressively build consumer profiles.

Stellar Social Referrals

Leverage the power of word-of-mouth marketing. Encourage loyal consumers to share reviews and other content on social media channels. Create fun social dynamics that encourage friends to purchase together.

Stellar Receipts

Submit receipt photos to earn points and surprise prizes. Send digital receipts via email to reduce printing costs while speeding up purchases and returns.

Stellar UPC Codes

Scan or enter UPC (or other unique codes) to register retail purchases. Reward with variable points based on product value. Delight consumers with surprise rewards and contest entries.

Stellar Rewards

Reward loyal consumers with digital discounts, sweepstakes, and other promotions with in-store and online orders. Reward based on transaction history, purchase frequency and milestones, such as birthdays and anniversaries. Bank rewards or automatically redeem rewards for consumers.

harlequin-program

Harlequin Romances Readers With Its “MyRewards” Program

“We’ll be personalizing our member experiences even more with the Stellar Cloud Applications. The opportunity we have with personalization is to gain a better understanding of our members’ preferences and leverage those insights to provide more meaningful and relevant 1:1 experiences.”

Lucy Scinocca
Director of Loyalty and Customer Insight, Harlequin

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Consumer Goods Solution Partners

Build Direct 1:1 Relationships With All Your Consumers

See how leading brands are using Stellar Consumer Goods to
learn consumer preferences and increase sales

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