Jackpot Spirits Bets on Lifestyle Brand Value & Loyalty
How are two of the biggest industries in the country – the beverage industry and casinos – collaborating to build lifestyle brand value and loyalty? Jackpot Spirits calls it “ultra- premium spirits – with a twist.”
Jackpot’s story is unique. Founder and President Mark Fiorito’s epiphany – a concept marrying two of America’s favorite adult pastimes – led him on a three-year odyssey, resulting in Jackpot Spirits’ wholly unique and proprietary credit redemption model.
With a pending patent from the USPTO, Jackpot Spirits is spearheading a potential industry transformation by taking vodka, the number #1 distilled spirit sold by volume in the U.S., and pairing it up with the #1 form of recreation, gambling, in a first-of-its-kind lifestyle co-marketing and loyalty program. Stellar Loyalty has partnered with Jackpot Spirits’ in this unique approach, helping the company in its lifestyle brand marketing and loyalty program showcasing its innovative resort credit redemption program with the Las Vegas Palms Casino & Resort.
Key features: core loyalty program and redemption, gamification.
Planned: real-time customer loyalty segmentation and personalization, mobile app.
Enter your unique code from your Jackpot Vodka bottle and watch it spin to show your winnings.