with Stellar Loyalty
Kevin & Peter
- Oracle – Enterprise Apps, RDBMS
- Siebel – Founders Circle; Building CRM and 1st Gen Loyalty
- SkyData – Co-founders Pioneers in Mobile
- SAP and Sybase – Leading Mobile & Cloud Strategies
- Strategic Advisor Analyzing 100+ Cloud Companies – Advances in Cloud & Big Data
- Stellar Loyalty – Co-Founders Big Data Consumer Relationship Cloud
- Causata – Digital Marketing + Big Data Customer Experience, Machine Learning
Stellar Loyalty offers a solution to CMOs whatever their brand challenges are.
" For those brands struggling with a loyalty strategy, Stellar Loyalty can really help. Not just by providing more value to the consumer–but also with real-time analytics and real-time adjustments with loyalty programs to continue to make them better and better."
We want it now!
"In the late 90's, the internet was all about access. Can I access my account over a website?
In the 2000s, it was about communication and exchanging data between websites.
Now, it's all about real-time personalized experiences.
People want stuff now. You want to watch something, you turn on the box and watch it.
You want to buy something, you buy it.
You want to download something, you do it.
Everything is all about now. Consumers want it all in real-time.
With Stellar Loyalty, brands can not only interact with customers but they can do it in real-time."
"So what's in it for the consumer to join your loyalty program? A lot of friction is out there to prevent them from joining yet another program and downloading yet another loyalty app on their phone. What will motivate the anonymous user to be known and engaged? That is an aspect that we can really help brands with. The mobile experiences are new and exciting engagement methods. Location and location-based services are part of it. Simplicity, beauty of the mobile app matter.
Mobility is changing incredibly rapidly.
Technology is moving quickly. We can help tie the loose ends together and deliver a Stellar Loyalty experience."
"Engagement is everything."
"Loyalty systems should be systems of engagement, where the loyalty program is delivering whatever the brand needs, whatever KPIs are needed – either frequency of visit or larger share of basket.
On the flip side, the consumer is enjoying the experience. The loyalty program is enabling that brand's KPIs by engagement. This is a huge difference from the way loyalty programs have been perceived in the past."
You can find out if it works or not, quickly.
"In the old days, companies would launch a campaign, run it for 6 months, then the campaign ends, and 30 days later, after the dust settles, you look at your data and see how well you did.
But the new way is to ask why should campaigns ever end? Why can't they be long-lasting and ONLY visible to the people who care? So, now a CMO may have 20 different campaigns going on but the consumer may only see 1 or 2 because they are tailored to a segment or a demographic.
So what's required to make this transformation? It's all about real-time personalization, mastery over big data. It's not acceptable anymore for a marketer to want analytics on a campaign and have to wait 3 weeks later for IT to come back with a report.
The world is changing. It's a world of immediate gratification.
This is what is different about marketing in the 21st century. Must be personalized and targeted. Marketers need to have tools at their disposal to deliver the results they are looking for."
"No spam for me,
"We ask consumers 'what is the name of a great loyalty program you are part of?' A common response is 'I don't like them' or 'I don't join them. ' I ask 'why?' They say 'I don't want to be spammed.' This is state of the art right now. You get a shiny card and a bunch of worthless emails. The bar is really set quite low for the ability to leverage the technology advances and deliver a completely new and exciting experience for the consumer."
"Our talented team is truly
both talented and a team."
"We had the good fortune to be associated with many really good companies over the years. But like most people, we have had some speed bumps along the way where the experience was not that great.
When we formed this company, it was very important first and foremost for us to bring together an incredible group of people who are exceptionally talented.
In our employees we trust
They are not just talented --culturally they also need to be clearly focused on a team mentality.
We want to deliver a fantastic experience to all those around us who are associated with our brand. We want our customers, their brand and their consumers to have a fantastic experience. And we want our partners and our employees to have a fantastic experience.
We believe this thinking will serve us well. There are many challenges in life -- why not enjoy the ride?"
"You have a voice."
''We are family-oriented and encourage our people to spend time with their family. We have a very open culture where everyone has a voice, no matter what the job or position.
We spend the time to talk and hear their opinions — we want people to contribute. And we have fun. No matter where our team members are, across all cultures, they are all part of the extended team and add to the cultural mix."