Digital. It’s how we listen to music. Understand current events. Communicate with friends. The world has changed and if we want to be successful in our understanding of and engagement with our customers – digital is the foundation from where our loyalty programs need to be built. Today’s forward-thinking brands have figured out how to move from the physical/analog world to digital interactions with their customers and the value they are obtaining from this move is enormous.
Keeping pace with the expectations of the modern restaurant guest to earn their loyalty can be complex. It means mapping the guest journey and creating a strategy that masters all channels to transform guest data into a competitive advantage. Yet, many restaurants are “getting by” with legacy loyalty solutions that aren’t allowing them to be true contenders in this hyper-competitive market.
The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to achieving this goal is understanding guest data – from all touchpoints – and leveraging this insight to motivate and reward guest behavior. But is your legacy loyalty system truly differentiated and equipped to keep pace with today’s data-intensive, mobile-first world?
April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same winning formula.
To gain competitive advantage, it’s time to think beyond points and rewards, and ensure your program meets the following five criteria.
When people think about new year’s resolutions, it is typically personal goals such as exercise more / eat healthy, improve work / life balance, save more money, etc. Just as personal resolutions can ground you in a new course of action, business resolutions can drive focused execution for the new year.
Learn about machine learning and its potential impact on customer loyalty.
Machine learning has been a hot topic in the loyalty industry in recent years, but now seems to be building more momentum amid advances in Big Data technologies. Expectations Are High for Machine Learning and Its Potential Impact on Customer Loyalty.
Stellar Loyalty is thrilled to not only be attending but also sponsoring BRANDY 2017 in Milan, Italy, October 18th-19th.
BRANDY is Italy’s annual event focused exclusively on brands. Bringing together senior executives of Italy’s top brands with leading technology and marketing service providers, BRANDY has created a community of over 1,000 professionals in just two years. BRANDY gathers professionals interested in remixing experiences and innovative perspectives from various industries, including retail, CPG, hospitality, and entertainment.