Loyalty Program Engagement Best Practices

Loyalty Program Best Practices: Engagement

Engagement is arguably the most important component of a winning loyalty program. Enrollment is obviously important, but, as the saying goes, “you can lead a horse to water,” but you can’t make them engage once they’ve enrolled in your loyalty program. It’s this next step and the ongoing, engaged relationship that matters the most. It’s also the most challenging.

Navigating the Modern Loyalty Landscape

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty has moved well beyond the point-heavy system it once was and know not only the current loyalty landscape, but are aware of every shift and where it’s heading.

Is Your Loyalty Program Making the Grade?

The loyalty landscape is changing.

The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect real-time engagement – in the moment, when it matters. As a result, loyalty has evolved far past a points and rewards engine to become a full suite of sales and marketing tools that includes marketing automation, a customer data platform, CRM, customer engagement, analytics, and more.

Talkin’ ‘Bout My Generation: Why Your Loyalty Program Should Speak to Targeted Generations

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather, your program needs to be differentiated and speak to diverse market segments in the manner they expect.

$150 Billion Reasons Why the Lottery Industry Is Going Digital

The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been shorter.  Consumers can order apparel, electronics, groceries, and food and have it delivered to your home, a local Amazon locker, or your automobile trunk in an hour. After posting a review for a purchased product, consumers receive a thank you from the brand within seconds.  Today, nearly every consumer-centric industry is moving at light speed and the Lottery industry is getting on board.

5 Ways to Turn Your Employees into Loyalty Program Brand Ambassadors

Your employees have the potential to be the greatest advocates for your loyalty program (and your brand in general) because they are the closest to it – or should be. Engaging your employees and encouraging them to be vocal about your loyalty program can be, first of all, a very cost-effective way of promoting it — but more significantly — adds authenticity and credibility to the message.