shoppers using loyalty programs

Loyalty Program Best Practices: Why Brand Values Should Be Part of the Equation

Modern loyalty programs are built on far more than transactions and points. In fact, a Capgemini study noted that 44 percent of shoppers feel loyalty program rewards are irrelevant. Rather, it’s been found that loyalty is deeply affected by a brand’s values that most resonate with customers.

Woman shopping at mall

Loyalty Program Best Practices: How Differentiation Provides a Competitive Edge

The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

Stellar Loyalty Loyalty Best Practices: Personalization

Loyalty Program Best Practices: Personalization

You’ve heard it before: “It’s not personal, it’s business.” But that absolutely should not be the case when it comes to customer loyalty. Where loyalty programs are concerned, getting personal makes for better business. Neiman Marcus’ VP of Customer Insight and Analytics, Jeff Rosenfeld, summarized it beautifully (and succinctly) when he told “Personalization is the new loyalty.”

If you don’t know your customers’ interests, preferences, and history — and interact with them accordingly — you are stuck in the dark ages of marketing. But fear not, there is a way out!

So, You Have a Loyalty Program. Now What? How to Find the Right Loyalty Technical Partner

The “if you build it, they will come” approach may work for baseball fields, but when it comes to loyalty programs, building a solid program is just the first step. Because starting a loyalty program is one thing — but keeping customers engaged with it is another.

Loyalty Program Best Practices: Integration

The number of potential loyalty touchpoints where consumers can connect with their favorite retailers, restaurants, and more has grown exponentially. For loyalty programs looking to take full advantage of all of them, that can be a double-edged sword. On the one hand, think of the loyalty opportunities. On the other hand, think of the integrations required.