Today we’re excited to announce a big step for Stellar Loyalty and for the future of loyalty marketing. Stellar Loyalty is being acquired by Cheetah Digital, the leading independent, enterprise cross-channel marketing software company.
The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been shorter. Consumers can order apparel, electronics, groceries, and food and have it delivered to your home, a local Amazon locker, or your automobile trunk in an hour. After posting a review for a purchased product, consumers receive a thank you from the brand within seconds. Today, nearly every consumer-centric industry is moving at light speed and the Lottery industry is getting on board.
Your employees have the potential to be the greatest advocates for your loyalty program (and your brand in general) because they are the closest to it – or should be. Engaging your employees and encouraging them to be vocal about your loyalty program can be, first of all, a very cost-effective way of promoting it — but more significantly — adds authenticity and credibility to the message.
Last week at the Loyalty Expo, we were excited to once again join this fantastic gathering organized by Loyalty 360. This year we had the opportunity to attend both as a sponsor, an exhibitor, and alongside several Stellar clients, including CraftWorks, whose portfolio of restaurants and brewery brands include Gordon Biersch Brewery, Rock Bottom Restaurant and Brewery, and Old Chicago Pizza & Taproom.
Digital. It’s how we listen to music. Understand current events. Communicate with friends. The world has changed and if we want to be successful in our understanding of and engagement with our customers – digital is the foundation from where our loyalty programs need to be built. Today’s forward-thinking brands have figured out how to move from the physical/analog world to digital interactions with their customers and the value they are obtaining from this move is enormous.
Keeping pace with the expectations of the modern restaurant guest to earn their loyalty can be complex. It means mapping the guest journey and creating a strategy that masters all channels to transform guest data into a competitive advantage. Yet, many restaurants are “getting by” with legacy loyalty solutions that aren’t allowing them to be true contenders in this hyper-competitive market.