Stellar Loyalty Blog-Chief Journey Officer

The CMO is now the new Chief Journey Officer

I’m fresh off of another exciting Dreamforce in 2014. It’s now my sixth straight Dreamforce in a row and I have to say, apart from crowd management, it was the best Dreamforce I’ve attended to date. The announcement of Salesforce.com’s Analytics Cloud, called Wave, was the logical next step for the company. But even more exciting was Scott McCorkle’s keynote around Marketing Cloud and the emphasis on Journey Builder.