Stellar Loyalty and CraftWorks Restaurants & Breweries, Inc., Broaden Loyalty Program Relationship

Developing Differentiated Customer Loyalty and Engagement Programs for All of the CraftWorks Restaurant and Brewery Brands

FOSTER CITY, CA – May 15, 2018 – Stellar Loyalty, the cloud-based loyalty and engagement software company that helps organizations quickly deliver differentiated loyalty experiences, and CraftWorks Restaurants & Breweries, Inc., the nation’s leading operator and franchisor of brewery and craft beer-focused casual dining restaurants, announced today they are broadening their relationship to develop loyalty and engagement programs for CraftWorks’ entire portfolio of restaurant and brewery brands.  Following the successful implementation of Old Chicago Pizza & Taproom’s one-of-a-kind OC Rewards loyalty program, Stellar Loyalty is working with CraftWorks to develop custom loyalty and engagement programs for Gordon Biersch Brewery Restaurant, Rock Bottom Restaurant & Brewery, and all of CraftWorks’ Specialty Brands.

Looking to Upgrade Your Restaurant Loyalty Program? Here’s What’s on the Menu

Keeping pace with the expectations of the modern restaurant guest to earn their loyalty can be complex. It means mapping the guest journey and creating a strategy that masters all channels to transform guest data into a competitive advantage. Yet, many restaurants are “getting by” with legacy loyalty solutions that aren’t allowing them to be true contenders in this hyper-competitive market.

Top Signs It’s Time to Replace Your Restaurant’s Legacy Loyalty System

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests.  Key to achieving this goal is understanding guest data – from all touchpoints – and leveraging this insight to motivate and reward guest behavior. But is your legacy loyalty system truly differentiated and equipped to keep pace with today’s data-intensive, mobile-first world?

5 Ways Your Loyalty Program Can Give You a Competitive Advantage

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same winning formula.

To gain competitive advantage, it’s time to think beyond points and rewards, and ensure your program meets the following five criteria.

Murtec Multi-Unit Restaurant Technology Conference

April 11-13
Las Vegas, NV

Stellar Loyalty is excited to be a Gold sponsor of this year’s MURTEC Conference (Multi-Unit Restaurant Technology Conference). MURTEC offers a dynamic new program and networking experience for tech-savvy and growth-oriented executives in the restaurant technology industry. It’s the perfect event for networking, building connections, seeing the latest solutions and learning together.

At the event, Stellar Loyalty will showcase our solution and demonstrate how we help restaurants profitably grow revenue by connecting with customers though digital and physical interactions. In addition, join our customer executives from Craftworks Restaurants and Breweries (Scott Curry, Vice President/IT and Jason Sitka, Sr. Manager of Loyalty and CRM) in the General Session as they highlight the process and, ultimately, the benefits achieved with their Stellar Loyalty implementation for Old Chicago Pizza & Taproom.

Attend MURTEC to uncover innovative strategies that can take your business to the next level. We look forward to seeing you at Booth #25 in April in Las Vegas!

Loyalty Expo 2018

May. 15-17
Caribe Royale Hotel in Orlando, FL

Stellar Loyalty is proud to be a sponsor of the 2018 Loyalty Expo, presented by Loyalty 360.

Loyalty Expo is the premier Voice of the Customer-driven, best practice-focused, customer loyalty and reward conference. By attending, you’ll have the opportunity to hear and see how others within the industry are reaching their customer relationship-building goals. Market leaders will share their experiences and insights on customer retention strategies and trends, technologies and solutions to aid their organization on the customer loyalty journey.

This year’s agenda features impressive speakers, interactive breakout sessions, top-notch networking as well as the 2018 Loyalty360 Awards. Additionally, the Loyalty Landscape: The State of the Industry report will outline current and future trends in customer loyalty.

We look forward to seeing you at the event. Please make sure to stop by our booth!