Your employees have the potential to be the greatest advocates for your loyalty program (and your brand in general) because they are the closest to it – or should be. Engaging your employees and encouraging them to be vocal about your loyalty program can be, first of all, a very cost-effective way of promoting it — but more significantly — adds authenticity and credibility to the message.
Last week at the Loyalty Expo, we were excited to once again join this fantastic gathering organized by Loyalty 360. This year we had the opportunity to attend both as a sponsor, an exhibitor, and alongside several Stellar clients, including CraftWorks, whose portfolio of restaurants and brewery brands include Gordon Biersch Brewery, Rock Bottom Restaurant and Brewery, and Old Chicago Pizza & Taproom.
Digital. It’s how we listen to music. Understand current events. Communicate with friends. The world has changed and if we want to be successful in our understanding of and engagement with our customers – digital is the foundation from where our loyalty programs need to be built. Today’s forward-thinking brands have figured out how to move from the physical/analog world to digital interactions with their customers and the value they are obtaining from this move is enormous.
Developing Differentiated Customer Loyalty and Engagement Programs for All of the CraftWorks Restaurant and Brewery Brands
FOSTER CITY, CA – May 15, 2018 – Stellar Loyalty, the cloud-based loyalty and engagement software company that helps organizations quickly deliver differentiated loyalty experiences, and CraftWorks Restaurants & Breweries, Inc., the nation’s leading operator and franchisor of brewery and craft beer-focused casual dining restaurants, announced today they are broadening their relationship to develop loyalty and engagement programs for CraftWorks’ entire portfolio of restaurant and brewery brands. Following the successful implementation of Old Chicago Pizza & Taproom’s one-of-a-kind OC Rewards loyalty program, Stellar Loyalty is working with CraftWorks to develop custom loyalty and engagement programs for Gordon Biersch Brewery Restaurant, Rock Bottom Restaurant & Brewery, and all of CraftWorks’ Specialty Brands.
Keeping pace with the expectations of the modern restaurant guest to earn their loyalty can be complex. It means mapping the guest journey and creating a strategy that masters all channels to transform guest data into a competitive advantage. Yet, many restaurants are “getting by” with legacy loyalty solutions that aren’t allowing them to be true contenders in this hyper-competitive market.
The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to achieving this goal is understanding guest data – from all touchpoints – and leveraging this insight to motivate and reward guest behavior. But is your legacy loyalty system truly differentiated and equipped to keep pace with today’s data-intensive, mobile-first world?
April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same winning formula.
To gain competitive advantage, it’s time to think beyond points and rewards, and ensure your program meets the following five criteria.
Las Vegas, NV
Stellar Loyalty is excited to be a Gold sponsor of this year’s MURTEC Conference (Multi-Unit Restaurant Technology Conference). MURTEC offers a dynamic new program and networking experience for tech-savvy and growth-oriented executives in the restaurant technology industry. It’s the perfect event for networking, building connections, seeing the latest solutions and learning together.
At the event, Stellar Loyalty will showcase our solution and demonstrate how we help restaurants profitably grow revenue by connecting with customers though digital and physical interactions. In addition, join our customer executives from Craftworks Restaurants and Breweries (Scott Curry, Vice President/IT and Jason Sitka, Sr. Manager of Loyalty and CRM) in the General Session as they highlight the process and, ultimately, the benefits achieved with their Stellar Loyalty implementation for Old Chicago Pizza & Taproom.
Attend MURTEC to uncover innovative strategies that can take your business to the next level. We look forward to seeing you at Booth #25 in April in Las Vegas!