Is Your Loyalty Program Making the Grade?

The loyalty landscape is changing.

The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect real-time engagement – in the moment, when it matters. As a result, loyalty has evolved far past a points and rewards engine to become a full suite of sales and marketing tools that includes marketing automation, a customer data platform, CRM, customer engagement, analytics, and more.

Cheetah Digital Acquires Stellar Loyalty to Redefine Customer Engagement And Loyalty For B2C Marketers

CHICAGO – July 30, 2018 – Cheetah Digital, the leading independent, enterprise cross-channel marketing software company, announced today its acquisition of Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software.

Talkin’ ‘Bout My Generation: Why Your Loyalty Program Should Speak to Targeted Generations

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather, your program needs to be differentiated and speak to diverse market segments in the manner they expect.

$150 Billion Reasons Why the Lottery Industry Is Going Digital

The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been shorter.  Consumers can order apparel, electronics, groceries, and food and have it delivered to your home, a local Amazon locker, or your automobile trunk in an hour. After posting a review for a purchased product, consumers receive a thank you from the brand within seconds.  Today, nearly every consumer-centric industry is moving at light speed and the Lottery industry is getting on board.

5 Ways to Turn Your Employees into Loyalty Program Brand Ambassadors

Your employees have the potential to be the greatest advocates for your loyalty program (and your brand in general) because they are the closest to it – or should be. Engaging your employees and encouraging them to be vocal about your loyalty program can be, first of all, a very cost-effective way of promoting it — but more significantly — adds authenticity and credibility to the message.

The Loyalty Landscape at Loyalty Expo 2018

Last week at the Loyalty Expo, we were excited to once again join this fantastic gathering organized by Loyalty 360. This year we had the opportunity to attend both as a sponsor, an exhibitor, and alongside several Stellar clients, including CraftWorks, whose portfolio of restaurants and brewery brands include Gordon Biersch Brewery, Rock Bottom Restaurant and Brewery, and Old Chicago Pizza & Taproom.

Beyond Points and Rewards: Building a Digital Loyalty Program with Meaningful Results

Digital. It’s how we listen to music.  Understand current events. Communicate with friends.  The world has changed and if we want to be successful in our understanding of and engagement with our customers – digital is the foundation from where our loyalty programs need to be built. Today’s forward-thinking brands have figured out how to move from the physical/analog world to digital interactions with their customers and the value they are obtaining from this move is enormous.