Stellar Loyalty is excited to join the Loyalty360 Customer Expo next week in Nashville from October 24th – 26th to showcase our business for the first time as a Cheetah Digital company — and hear market leaders share valuable experiences and insights on loyalty strategies and trends.
Engagement is arguably the most important component of a winning loyalty program. Enrollment is obviously important, but, as the saying goes, “you can lead a horse to water,” but you can’t make them engage once they’ve enrolled in your loyalty program. It’s this next step and the ongoing, engaged relationship that matters the most. It’s also the most challenging.
Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty has moved well beyond the point-heavy system it once was and know not only the current loyalty landscape, but are aware of every shift and where it’s heading.
The loyalty landscape is changing.
The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect real-time engagement – in the moment, when it matters. As a result, loyalty has evolved far past a points and rewards engine to become a full suite of sales and marketing tools that includes marketing automation, a customer data platform, CRM, customer engagement, analytics, and more.
The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been shorter. Consumers can order apparel, electronics, groceries, and food and have it delivered to your home, a local Amazon locker, or your automobile trunk in an hour. After posting a review for a purchased product, consumers receive a thank you from the brand within seconds. Today, nearly every consumer-centric industry is moving at light speed and the Lottery industry is getting on board.