If you’re thinking about how to step up your loyalty program in 2019 — kudos. To keep your customers engaged, you need to keep your loyalty program fresh and modern. Regular updates are the only way to ensure you remain competitive.
Today’s brands need to do more than stand out from the crowd — they need to celebrate their most loyal customers. To accomplish this, forward-thinking brands are becoming increasingly inventive with using experiential marketing to provide unforgettable, immersive, and relevant experiences that connect and deepen customer loyalty.
Modern loyalty programs are built on far more than transactions and points. In fact, a Capgemini study noted that 44 percent of shoppers feel loyalty program rewards are irrelevant. Rather, it’s been found that loyalty is deeply affected by a brand’s values that most resonate with customers.
You’ve heard it before: “It’s not personal, it’s business.” But that absolutely should not be the case when it comes to customer loyalty. Where loyalty programs are concerned, getting personal makes for better business. Neiman Marcus’ VP of Customer Insight and Analytics, Jeff Rosenfeld, summarized it beautifully (and succinctly) when he told CMO.com: “Personalization is the new loyalty.”
If you don’t know your customers’ interests, preferences, and history — and interact with them accordingly — you are stuck in the dark ages of marketing. But fear not, there is a way out!
The number of potential loyalty touchpoints where consumers can connect with their favorite retailers, restaurants, and more has grown exponentially. For loyalty programs looking to take full advantage of all of them, that can be a double-edged sword. On the one hand, think of the loyalty opportunities. On the other hand, think of the integrations required.
October 24 – 26
Stellar Loyalty, a Cheetah Digital Company, is excited to sponsor and attend Loyalty360’s Customer Expo 2018. The conference will dive deeper into all aspects of the customer journey through a selection of speakers, discussions, case studies, technology suppliers, and more. From theories to strategies to results, Customer Loyalty attendees will come away with actionable insights to augment their customer experience and set their brand apart.
This year at Customer Expo, you can find Stellar Loyalty at the Loyalty Lounge housed in the exhibit hall. We look forward to seeing you there!