Hearts & Minds

The Stellar Loyalty Blog

September 1, 2017

Lotteries Are Looking to Win Big on Loyalty

It is no secret state lotteries are big business, but few people realize just how big. Why in 2015, U.S. lottery sales totaled $73.8 ... View More
August 10, 2017

Machines Rising In Customer Loyalty

Merrill Lynch uses machine learning to automate investors’ portfolios, Facebook employs it to curate newsfeed content, and Google’s ... View More
July 11, 2017

Who Moved The Front Door? A New Reality For Retail And Restaurants

The data is irrefutable. Retail is under pressure. As one of our company co-founders put it, “the front door has moved” and consumers ... View More
May 1, 2017

5 Reasons Your Loyalty Program Needs to Hit Reset

A few months back, our CEO Kevin Nix sat down with R “Ray” Wang and Vala Afshar of DisrupTV, Constellation Research’s web ... View More
February 14, 2017

Showing Your Customers the Love (Not Just on Valentine’s Day): Taking a Page from Harlequin’s “My Rewards” Program

Harlequin has been a household name since 1949 – now published in 34 languages across 110 international markets.  The brand instantly ... View More