Your employees have the potential to be the greatest advocates for your loyalty program (and your brand in general) because they are the closest to it – or should be. Engaging your employees and encouraging them to be vocal about your loyalty program can be, first of all, a very cost-effective way of promoting it — but more significantly — adds authenticity and credibility to the message.
The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to achieving this goal is understanding guest data – from all touchpoints – and leveraging this insight to motivate and reward guest behavior. But is your legacy loyalty system truly differentiated and equipped to keep pace with today’s data-intensive, mobile-first world?