So, You Have a Loyalty Program. Now What? How to Find the Right Loyalty Technical Partner

The “if you build it, they will come” approach may work for baseball fields, but when it comes to loyalty programs, building a solid program is just the first step. Because starting a loyalty program is one thing — but keeping customers engaged with it is another.

Loyalty Program Engagement Best Practices

Loyalty Program Best Practices: Engagement

Engagement is arguably the most important component of a winning loyalty program. Enrollment is obviously important, but, as the saying goes, “you can lead a horse to water,” but you can’t make them engage once they’ve enrolled in your loyalty program. It’s this next step and the ongoing, engaged relationship that matters the most. It’s also the most challenging.

Navigating the Modern Loyalty Landscape

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty has moved well beyond the point-heavy system it once was and know not only the current loyalty landscape, but are aware of every shift and where it’s heading.

Talkin’ ‘Bout My Generation: Why Your Loyalty Program Should Speak to Targeted Generations

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather, your program needs to be differentiated and speak to diverse market segments in the manner they expect.

5 Ways to Turn Your Employees into Loyalty Program Brand Ambassadors

Your employees have the potential to be the greatest advocates for your loyalty program (and your brand in general) because they are the closest to it – or should be. Engaging your employees and encouraging them to be vocal about your loyalty program can be, first of all, a very cost-effective way of promoting it — but more significantly — adds authenticity and credibility to the message.

Top Signs It’s Time to Replace Your Restaurant’s Legacy Loyalty System

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests.  Key to achieving this goal is understanding guest data – from all touchpoints – and leveraging this insight to motivate and reward guest behavior. But is your legacy loyalty system truly differentiated and equipped to keep pace with today’s data-intensive, mobile-first world?