Stellar Loyalty Loyalty Best Practices: Personalization

Loyalty Program Best Practices: Personalization

You’ve heard it before: “It’s not personal, it’s business.” But that absolutely should not be the case when it comes to customer loyalty. Where loyalty programs are concerned, getting personal makes for better business. Neiman Marcus’ VP of Customer Insight and Analytics, Jeff Rosenfeld, summarized it beautifully (and succinctly) when he told CMO.com: “Personalization is the new loyalty.”

If you don’t know your customers’ interests, preferences, and history — and interact with them accordingly — you are stuck in the dark ages of marketing. But fear not, there is a way out!

Loyalty Program Best Practices: Integration

The number of potential loyalty touchpoints where consumers can connect with their favorite retailers, restaurants, and more has grown exponentially. For loyalty programs looking to take full advantage of all of them, that can be a double-edged sword. On the one hand, think of the loyalty opportunities. On the other hand, think of the integrations required.

Looking to Upgrade Your Restaurant Loyalty Program? Here’s What’s on the Menu

Keeping pace with the expectations of the modern restaurant guest to earn their loyalty can be complex. It means mapping the guest journey and creating a strategy that masters all channels to transform guest data into a competitive advantage. Yet, many restaurants are “getting by” with legacy loyalty solutions that aren’t allowing them to be true contenders in this hyper-competitive market.