Knowledge is power — and getting to know your customers will give you just that. It’s the most effective way to learn to communicate effectively with your audience and make them feel appreciated — which in turn is the best way to cement your bond and perpetuate allegiance to your brand.
Last week at the Loyalty Expo, we were excited to once again join this fantastic gathering organized by Loyalty 360. This year we had the opportunity to attend both as a sponsor, an exhibitor, and alongside several Stellar clients, including CraftWorks, whose portfolio of restaurants and brewery brands include Gordon Biersch Brewery, Rock Bottom Restaurant and Brewery, and Old Chicago Pizza & Taproom.
April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same winning formula.
To gain competitive advantage, it’s time to think beyond points and rewards, and ensure your program meets the following five criteria.
When people think about new year’s resolutions, it is typically personal goals such as exercise more / eat healthy, improve work / life balance, save more money, etc. Just as personal resolutions can ground you in a new course of action, business resolutions can drive focused execution for the new year.