The Loyalty Landscape at Loyalty Expo 2018

Last week at the Loyalty Expo, we were excited to once again join this fantastic gathering organized by Loyalty 360. This year we had the opportunity to attend both as a sponsor, an exhibitor, and alongside several Stellar clients, including CraftWorks, whose portfolio of restaurants and brewery brands include Gordon Biersch Brewery, Rock Bottom Restaurant and Brewery, and Old Chicago Pizza & Taproom.

5 Ways Your Loyalty Program Can Give You a Competitive Advantage

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same winning formula.

To gain competitive advantage, it’s time to think beyond points and rewards, and ensure your program meets the following five criteria.