Today we’re excited to announce a big step for Stellar Loyalty and for the future of loyalty marketing. Stellar Loyalty is being acquired by Cheetah Digital, the leading independent, enterprise cross-channel marketing software company.

Cheetah Digital is the trusted partner to some of the best brands in the world with an unrelenting commitment to product innovation, expert services, and driving exceptional results. The convergence of Stellar Loyalty’s big data architecture with Cheetah Digital’s Marketing Suite will provide marketers with an unprecedented, single platform solution with next-generation data management and superior cross-channel execution capabilities.

We founded Stellar Loyalty with a vision to help brands deliver the most relevant and personalized experiences for their customers. We are excited to become a part of Cheetah Digital and join them in a shared mission to create lasting connections between customers and the brands they love. With Cheetah, we’ll be able to accelerate the delivery of this vision to brands in every continent with a worldwide sales and services channel — 1,500 marketing experts spanning 20+ offices in 15 countries.

We anticipate great things from this exciting next chapter in the Stellar story and we look forward to redefining customer engagement and loyalty for B2C marketers, enabling them to create more relevant consumer experiences that drive greater revenue for their brands.

For more details, find the official press release here.