FOSTER CITY, CA—September 5, 2017 — The Seri Jakala Group, Italy’s leading provider of marketing and sales solutions, announced its strategic partnership with the California-based software company Stellar Loyalty.

With Stellar Loyalty’s mobile-best cloud loyalty and engagement solution, brands can deliver personalized, real-time, multichannel experiences to their consumers. Value Lab Spa, part of the Seri Jakala Group, brings to this partnership leading data management, advanced analytics, marketing & trade solutions as added value to existing and future loyalty customers.

“Our approach in developing and implementing engagement solutions for our customers is based on three primary pillars: actionable data, smart technology and excellent customer experience design,” said Stefano Pedron, CEO of the Seri Jakala Group. “With this in mind, it is crucial our technology stack is powered by a ‘state-of-the-art’ data-driven platform like Stellar Loyalty that enables customized, omnichannel and real-time customer experiences.”

Aligning Seri Jakala and Stellar Loyalty’s executive teams is a common desire to build and bring to the Italian market an innovative approach to customer engagement based on the principles of omnichannel, relevant, contextual and personalized customer interactions. Together, Seri Jakala and Stellar Loyalty offer clients an unparalleled combination of rich domain expertise and innovative technology to help brands enhance long-term loyalty, brand advocacy, customer satisfaction and profitable engagements.

“We are proud to be selected as the technology partner for the Seri Jakala Group’s loyalty and engagement offering,” said Mario Invernizzi, VP and GM EMEA of Stellar Loyalty. “Our two organizations are committed to delivering the most modern and efficient engagement & loyalty programs where off line and online, push and pull communication coexist in a streamlined and efficient manner.

Invernizzi continued, “Our collaboration with the Seri Jakala Group combines their deep experience in innovative big data, advanced analytics and consumer engagement solutions for key industry sectors with our leading-edge customer experience capabilities, creating a new standard in the market. We are seeing a growing interest for this partnership on the market and have demonstrated early success with our first customer, THUN Spa, the Italian brand leader in the gift and collectibles market, as well as others.

Seri Jakala and Stellar Loyalty will be working closely with the strategy experts at Value Lab as they bring their joint solution to market.

“With our strong expertise and track record in strategy, data management & analytics and digital transformation, Value Lab looks forward to further enriching this portfolio of smart technologies that enable data-driven customer engagement programs’ design and execution,” said Giacomo Lorusso, Managing Director at Value Lab.


Seri Jakala Group

Founded in 2014 by the merger of Jakala and Seri System, the Group is now Italy’s top player in marketing & trade marketing services. The Group’s mission is to support our Clients’ top line, through data driven, innovative, omnichannel and tailor-designed solutions for each industry and for our Clients’ Brand values.

Among the company’s main areas of expertise are Loyalty & Engagement programs, Short Term Promotions, Kids Promotions, Incentives, Rewards Management, Logistics & legal advisory.

The Group operates in Italy and abroad, with 8 operating and commercial headquarters across Europe.


VALUE LAB is a management consulting, analytics, digital and information technology firm, leader in marketing, sales retail and omnichannel customer experience. VALUE LAB supports international industry leaders to achieve sustainable competitive advantage through revenues increase and cost optimization, operating on a worldwide scale. Among VALUE LAB’s main areas of expertise are Strategy, Analytics, Digital & Information Technology focusing on Customer, Digital & E-commerce, Retail and Sales Force.