Stellar Loyalty, a leading provider of consumer relationship and loyalty solutions, has been selected by GreenTree Hospitality Group, Inc., to provide its brand, GreenTree Inn, with a new loyalty program to amplify its expansion plans throughout the U.S.

The new GreenTree GiveBack Rewards launched on June 23rd, 2017 with the goal to deliver exclusive member benefits that enhance the traveler experience, and drive more loyal and profitable engagements.

“As GreenTree Inn expands its presence in the US and throughout the world, we look forward to replicating our loyal following in Asia through a unique membership experience that truly rewards travelers,” said Amanda Saye, Marketing Manager of GreenTree Hospitality Group. “Stellar Loyalty’s cutting-edge technology combined with its services spanning strategy, operations, and analytics, makes them a valuable partner to help us achieve our customer engagement goals.”

In collaboration with the GreenTree Inn team, Stellar Loyalty has designed and rolled out the GreenTree GiveBack Rewards program, a fee-based model that offers a unique and differentiated approach to hotel loyalty.  Specifically:

  • GreenTree Inn guests can join and immediately receive exclusive benefits associated with the GreenTree GiveBack Rewards program.
  • Using a paid membership model, the GreenTree GiveBack Rewards Program provides guests with cash-back rewards at the end of each year (3% cash-back, 3% charitable donation or 5% GreenTree voucher).
  • Additional benefits include exclusive member-only room rates and offers, waived hotel service fees, complimentary room upgrades and other special perks.

Guests can register for the new GreenTree GiveBack Rewards program at each property or online at

From the brand perspective, the new loyalty program enables GreenTree Inn to develop a rich member profile database to personalize and tailor each member’s experience. Stellar Loyalty is operating the GreenTree GiveBack Rewards program, including identifying member segments to target offers, tailoring and executing email marketing campaigns, and delivering relevant member communication via the program newsfeed.

The GreenTree GiveBack Rewards program delivers members with access anywhere, anytime via web and a new mobile app, offering location-based notifications and member engagement during their stays. Fully integrated to GreenTree Inn’s back-end systems, the new GreenTree GiveBack Rewards program ensures a seamless and frictionless end-to-end process for GreenTree Inn members.

“Stellar Loyalty’s top priority is delivering best-in-class engagement and loyalty solutions to drive exceptional business outcomes for our clients,” said Kevin Nix, CEO of Stellar Loyalty.  “There is no greater need for well-executed and differentiated loyalty programs than in the highly competitive hospitality industry. We’re excited to be chosen by GreenTree Inn, a global hospitality brand committed to innovation and customer loyalty.  Our goal is to help them exceed their growth and customer satisfaction goals in the U.S.”


Headquartered in Silicon Valley, Stellar Loyalty is a fast-growing consumer relationship company with a mobile-best SaaS loyalty and engagement solution. The company’s mission is to bring delight and value to every consumer experience by enabling brands to instantly recognize, engage and reward their loyal customers across the network of digital, physical and human interactions. Founded in 2014 and funded by InterWest Partners and TDF Ventures, Stellar Loyalty is privately held with offices in North America, Europe and Asia. For more details please visit or follow Stellar Loyalty on LinkedIn, Facebook and Twitter @StellarLoyalty.


GreenTree Hospitality Group Inc. is a leading hotel owner, operator and franchiser with over 2600 hotels worldwide.  As the 14th largest hotel brand globally, its GreenTree Inn hotels are trusted by corporate and leisure travelers seeking a product that boasts of consistent quality guest rooms and public areas.

GreenTree Inn is a growing select-service hotel brand and prides itself on delivering an affordable lodging experience to its guests. Learn more about GreenTree Inn and GreenTree Hospitality Group by visiting us at or contact us at