App debuts at 2016 annual Engagement & Experience Expo; Stellar Loyalty CMO Narina Sippy to moderate panel on the state of CX

FOSTER CITY, CA – November 16, 2016 – Stellar Loyalty, Inc., the consumer relationship company with a mobile-best SaaS loyalty solution, and Loyalty360, the association for customer loyalty, announced their partnership to design and launch an exclusive, event engagement mobile app to heighten attendees’ event experiences pre-, during and post event. The app will premiere later this month for attendees of the upcoming Loyalty360’s 2016 Engagement and Experience Expo.  Stellar Loyalty and Loyalty360 will collaborate on further enhancements to the mobile app for subsequent Loyalty360 events in 2017.  Stellar Loyalty is a Platinum sponsor of this year’s Engagement and Experience Expo taking place in Denver, CO., December 5 – 7.

Stellar Loyalty was selected by Loyalty360 to bring real-time mobile engagement to attendees’ fingertips and boost event impact. The app is designed to increase peer-to-peer networking, bridge in-person and digital experiences with real-time news and insights, foster collaboration and pre- and post-event connections, and provide sponsors and exhibitors with new opportunities to engage attendees. Additionally, the mobile app will enable attendees to influence the event in real-time.  Attendees will be able to share comments / content during sessions, vote for the Marketer’s Choice winner for the CX Awards, and provide immediate session feedback easily via the event app.

“One of the primary aims for our annual Engagement and Experience Expo is to provide attendees with unique opportunities to network with fellow marketers, and this app is a perfect fit to that end,” said Mark Johnson, CEO & CMO of Loyalty360. “Stellar Loyalty is respected across the industry for their work in the mobile space, and the result of this partnership will be an app that provides attendees an entirely new level of digital engagement. We look forward to continuing our work with Stellar Loyalty and sharing more about the app’s capabilities as Engagement and Experience Expo approaches.”

With the Loyalty360 event mobile app, brand attendees will be able to:

  • NETWORK: Easily find each other and connect via virtual business cards that integrate directly into attendees’ preferred communication tools.
  • PERSONALIZE: Personalize their daily agenda by quickly accessing the conference agenda, speakers’ bios, and sponsor and exhibitor information.
  • PARTICIPATE: Complete session surveys, offer feedback, and vote for the CX Awards.
  • STAY INFORMED: Real-time alerts from Loyalty360 on event updates, breaking news, and in-session highlights.
  • NAVIGATE: Explore the event easily with a virtual map of the conference.

“As a Loyalty360 member since our inception, Stellar Loyalty is excited to collaborate with Loyalty360 to elevate attendees’ experiences and increase the value they receive before, during and after each event,” said Stellar Loyalty Chief Marketing Officer Narina Sippy. “It’s a privilege to partner with the authority on customer loyalty and engagement, and jointly launch an innovative event mobile app at the Engagement and Experience Expo.  Based on this first event, we will expand the mobile app for next year’s Loyalty Expo with a full set of new features such as contests and sweepstakes, user-generated content challenges, and potentially incorporating augmented reality at future Loyalty360 events.”

In further support of the event, Sippy will serve as moderator of the panel discussion “Passport to CX: Engaging Customers in Travel & Entertainment” on December 5, 2016. The panel brings together leaders in the travel and entertainment industries from companies such as JetBlue, Casino Del Sol, and Carlson Wagonlit Travel, to explore their thoughts, ideas, and predictions on topics such as customer engagement, loyalty channels, new technology, and the rising expectations from customers.

The Engagement and Experience Expo is a forum to openly discuss customer, brand, and channel challenges and solutions. This year’s expo brings together executive-level marketers from top brands across all industries to focus on customer experience and engagement strategies for building lifelong relationships and brand advocates. Highlights include speaking sessions with U.S. Bank Senior Vice President of Retail Payment Solutions Bob Daly, UnitedHealthcare Vice President of Digital Products Craig Hankins; Breakout Sessions with EMC Corporation Senior Director Kevin Scanlon, PeoplesBank Senior Vice President Sheila King-Goodwin and JetBlue Director of Support and Insights Danny Cox.

At the event, Loyalty360 will also announce winners of the Loyalty360 CX Awards, which recognize excellence in customer experience across seven categories, representing key tenets in the implementation and execution of customer experience programs.

For additional information and to register for the 2016 Engagement and Experience Expo, please visit

About Stellar Loyalty, Inc.

Headquartered in Silicon Valley, Stellar Loyalty is a fast growing consumer relationship company with a mobile-best SaaS loyalty and engagement solution. The company’s mission is to bring delight and value to every consumer experience by enabling brands to instantly recognize, engage and reward their loyal customers across the network of digital, physical and human interactions. Founded in 2014 and funded by InterWest Partners and TDF Ventures, Stellar Loyalty is privately held with offices in North America, Europe and Asia. For more details please visit or follow Stellar Loyalty on LinkedIn, Facebook and Twitter @StellarLoyalty.

About Loyalty360:
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. These relationships help us understand the cutting-edge tools, technologies, platforms, and strategic services that are allowing marketers to build authentic customer connections and earn long-term loyalty. From our introductory individual memberships to our top Premium tier, our members are provided with the exposure, certification, and the exclusive content they need to continue their path to true customer centricity

Stellar Loyalty is a trademark of Stellar Loyalty Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.


Sue Parente