FOSTER CITY, CA–(Marketwired – July 11, 2016) – Stellar Loyalty, the fast-growing consumer relationship company with a mobile-best SaaS loyalty solution, today welcomed Jacqueline McCook and Don Peppers to its newly-formed advisory board. Ms. McCook and Mr. Peppers are well-known authorities in customer-centric strategies, brand development and business-to-consumer marketing. Their experiences and expertise will complement the Stellar Loyalty team, and they will offer valuable insight and recommendations to further the company’s mission to help brands improve their consumers’ experiences and better reward loyal customers across a variety of networks.
“I am thrilled to welcome Don and Jacqueline to the Stellar Loyalty team,” said Kevin Nix, president & CEO. “We look forward to working with both of them in this new capacity and tapping their broad experiences in consumer engagement, marketing and technology to help us reshape the loyalty market from a truly customer-centric vantage point.”
Jacqueline McCook is the CEO of the McCook Group, where she advises consumer-oriented companies on strategy, marketing, branding and execution. In this role, she has advised start-ups, including Pasha’s Restaurants, Inc., and Ginnybakes. Ms. McCook has also worked with established brands, such as Mattel, where she oversaw the Barbie® business and helped to redefine the iconic brand’s global positioning and strategy.
Prior to the McCook Group, Ms. McCook held executive roles leading global marketing, branding and strategy initiatives for Conagra Foods, Inc., Burger King, PepsiCo Restaurants International and Taco Bell International. She began her career in M&A at Morgan Stanley and consulting at McKinsey & Company. She earned an MBA from Harvard Business School and a bachelor’s degree in international relations from Stanford University.
“Customer loyalty isn’t about points and discounts; it’s about enhancing the customer experience through as many customer touch points as possible,” said Ms. McCook. “The team at Stellar Loyalty gets that and is applying new technology solutions to enable companies to do this better, faster and with a greater degree of success. I’m looking forward to helping them achieve what I believe could be a watershed moment for the loyalty movement.”
Don Peppers is a founding partner of Peppers & Rogers Group, a leading customer-centric management-consulting firm. A 2015 research report by SatMetrix named Mr. Peppers and his partner, Martha Rogers, Ph.D., as the world’s most influential authorities on customer experience management. In 2013, they were inducted into the Direct Marketing Association’s Hall of Fame.
Mr. Peppers writes regularly on innovation, technology, customer experience and corporate culture with more than 260,000 followers. With Rogers, Mr. Peppers co-authored The One to One Future: Building Relationships One Customer at a Time (Doubleday, 1993), described by Inc. Magazine’s managing editor as “one of the two or three most important business books ever written.” He holds a B.S. in astronautical engineering from the U.S. Air Force Academy, and a master’s in public affairs from Princeton University’s Woodrow Wilson School.
Mr. Peppers commented, “I’m delighted to be able to help Stellar Loyalty with its mission to improve consumer experiences by helping companies engage in a more personal, relevant manner. Stellar Loyalty is improving the consumer experience, one company at a time!”