DALLAS, TX–(Marketwired – November 09, 2015) – Stellar Loyalty, Inc., the consumer relationship company, and Loyalty360, the loyalty marketers’ association, today announced at the Engagement & Experience Expo (http://www.engagementexpo.com/Home) an expansion of their relationship to collaborate on the strategic direction of the customer loyalty market. To that end, Stellar Loyalty’s Chief Marketing Officer Narina Sippy has joined the Loyalty360 Board. The new Board will convene at the Engagement & Experience Expo to set 2016 strategy and objectives.

“The board is comprised of senior executives at Loyalty360 member and sponsor companies who will ultimately help us set the future of loyalty marketing,” said Mark Johnson, CEO & CMO of Loyalty360. “The definition of loyalty is changing, evolving from the traditional exchange of points and rewards to an emotional-based understanding of the customer. Brands are looking for guidance and clarity, and they want access to unbiased content and validated standards and metrics. They recognize the opportunity to elevate the role and strategic value of loyalty marketing within their organization, and we are ready to step up and help them.”

Stellar Loyalty will join forces with Loyalty360 and other board member organizations to develop clear metrics, best practices, standards, and certifications related to customer experience, customer engagement, and other marketing processes within loyalty marketing.

“It is an honor to be included in the Loyalty360 Board and to collaborate with such a high caliber team,” said Narina Sippy, Stellar Loyalty CMO. “We have a unique opportunity to take a leadership role in shaping the future of customer loyalty, one which intertwines the disciplines of loyalty marketing, engagement and customer experience. The Engagement & Experience Expo provide us with an ideal opportunity to get feedback from brands on our priorities and deliverables for 2016.”

Hosted by Loyalty360, the Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Stellar Loyalty is a silver sponsor of the event, demonstrating the Stellar Consumer Relationship Cloud at the show and participating in the closing general session on Wednesday, November 11th.